Biodiversity and the nature-positive economy: A fragrance industry challenge

ABSTRACT: The global push for a nature-positive economy is urgent, and the fragrance industry has an important role because of its dependence on biodiversity.
This article aims to show how sustainability goals for natural ingredients can be turned into real actions in the fragrance sector. It explains how companies can rethink their sourcing strategies by working with local communities to support sustainable practices that address environmental, social, economic, and cultural issues. Certifications like UEBT, Rainforest Alliance, and FairWild help ensure companies stay accountable, but ongoing improvement is still needed.
Using examples from Peru Balsam and Gaiacwood, the article shows how sustainable harvesting can protect ecosystems and support local economies.

The key to true sustainability is collaboration across the supply chain, with transparency, fair pricing, and long-term commitment benefiting both nature and businesses.